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Hi, I'm Andrea.
NYC based Product Designer with 8+ years experience. Driven by curiosity, my passion lies in going beyond surface-level solutions. I dissect problems to their core to create innovative digital and physical experiences that make a meaningful impact. I'm currently at PenFed developing their brand new loyalty program.
Selected Work
PenFed Personal Loans
Increased PenFed’s Personal Loan acquisitions by 17% and site traffic by 24% by redesigning and enhancing their outdated website design.
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PenFed Personal Loans
Increased PenFed’s Personal Loan acquisitions by 12% and site traffic by 24% by redesigning and enhancing their outdated website design.
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Hershey Park App
Lead UX Designer on a full redesign of the Hershey park app. Introduced and designed the HPGO band experience from end to end.
Hershey Park App
Lead UX Designer on a full redesign of the Hershey park app. Introduced and designed the HPGO band experience from end to end.
MDTHINK
Transformed Maryland’s Department of Human Services data management platform onto AWS, providing critical services to vulnerable populations. Software analytics contributed to the creation of the STOP Act, a key initiative in preventing opioid overdoses.
MDTHINK
Transformed Maryland’s Department of Human Services data management platform onto AWS, providing critical services to vulnerable populations. Software analytics contributed to the creation of the STOP Act, a key initiative in preventing opioid overdoses.
Ultra Music Festival
First experiential blockchain concert tickets for DJ Sasha's Last Night on Earth sunset cruise at Ultra Music Festival Miami. We created an additional AR Scavenger Hunt Campaign to promote NFT app.
Ultra Music Festival
AR
UX | UI
Experiential
3D Design
NFT
First experiential blockchain concert tickets for DJ Sasha's Last Night on Earth sunset cruise at Ultra Music Festival Miami. We created an additional AR Scavenger Hunt Campaign to promote NFT app.
BlockV AR Concepts
Concept and designed Augmented Reality experiences that led to multiple brand new partnerships for BlockV's new vAtomic app.
BlockV AR Concepts
Concept and designed Augmented Reality experiences that led to multiple brand new partnerships for BlockV's new vAtomic app.
Brands I've Worked With
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