I was the lead UX Designer and worked alongside a team of creatives to help concept and design Augmented Reality experiences utilizing the vatomic app for BlockV's new business ventures.
UX / UI
AR / 3D Design
Paula Moniz, Senior Strategist,
Ben Cannon, Creative Director
The Hershey Company In-house creative team
Think of a “virtual atom.” It's a digital object of value with all the characteristics of a real-life object that can be traded, collected, or purchased from others. Essentially, a non-currency cryptocurrency, that's built upon the same platform as Ethereum.
Discover a vAtom through digital and physical marketing channels
Claim a vAtom by. clicking a link or scanning it with your phone camera, and then registering it.
Download the vatomic app to interact with or unlock features.
Stay connected via vAtom to get more info, offers, features, etc.
An example of how brands can supplement the experience of purchasing and owning a high-value physical product or service by driving long-term engagement with customers.
Each new product contains a scannable certificate of authenticity. Users can claim vatom to view product details, warranty information, and chat directly with customer service.
Users can view all their designer collections, share personal closets and see publicly shared closets nearby.
Fashion event attendees can receive luxurious digital swag bags with branded gifts sponsored by advertisers or partners. Items can be redeemed or sent to friends to increase brand reach.
Deepen relationships between brands and fan bases through gamification, content engagement, and product discounts.
Discover vAtoms via trending #HashTag’s or player’s posts on social media announcing dropped collectibles during pre-season.
Each player's digital object includes unique content, ranging from their workout playlist to stats on performance. Content changes based on events, timing, or collecting more player vAtoms.
A player’s live performance can lead to instant wins for vatom holders. Brands can partner to offer point-related promotions or freebies.
Our team overdelivered on the original ask because we genuinely had a wonderful time concepting potential AR branded partnership examples. Ultimately delivering a fully stacked sales deck with examples for ticketing concerts, conferences, scavenger hunts, digital and physical collectibles and more.
The final result allowed BlockV to secure brand deals with: Cannes Lions, Doritos, the NBA, Ben & Jerrys, Tide and more.