BlockV AR Showcase
I was the lead UX Designer and worked alongside a team of creatives to help concept and design Augmented Reality experiences utilizing the vatomic app for BlockV's new business ventures.
We partnered with BlockV to create a series of campaign concepts that showcase the engagement power of AR and Blockchain technology when paired with brand products. Digital smart objects (vAtoms) are used to represent digital and physical products and how brands can reinvent how they communicate and interact with consumers.
Responsibilities
Strategy
UX / UI
Concepting
Prototyping
Storytelling
AR / 3D Design
Team
Paula Moniz, Senior Strategist,
Ben Cannon, Creative Director
The Hershey Company In-house creative team
Think of a “virtual atom.” It's a digital object of value with all the characteristics of a real-life object that can be traded, collected, or purchased from others. Essentially, a non-currency cryptocurrency, that's built upon the same platform as Ethereum.
A New Era of Product and Brand Interaction
1- Find vAtom
Discover a vAtom through digital and physical marketing channels
2- Acquire vAtom
Claim a vAtom by. clicking a link or scanning it with your phone camera, and then registering it.
3- Engage with vAtom
Download the vatomic app to interact with or unlock features.
4- Stay Connected
Stay connected via vAtom to get more info, offers, features, etc.
User Flow
Physical Collectible
Digital Collectible
Overall Results
User Flow
An example of how brands can supplement the experience of purchasing and owning a high-value physical product or service by driving long-term engagement with customers.
1. Find & Acquire
In-Store Purchase
Each new product contains a scannable certificate of authenticity. Users can claim vatom to view product details, warranty information, and chat directly with customer service.
Additional Ways to Acquire
2. Engage
Users can view all their designer collections, share personal closets and see publicly shared closets nearby.
Exclusive Content
3. Partnership
Fashion Week Swag Bag
Fashion event attendees can receive luxurious digital swag bags with branded gifts sponsored by advertisers or partners. Items can be redeemed or sent to friends to increase brand reach.
Other Advertising Opportunities
Deepen relationships between brands and fan bases through gamification, content engagement, and product discounts.
1. Find & Acquire
Social Post
Discover vAtoms via trending #HashTag’s or player’s posts on social media announcing dropped collectibles during pre-season.
Other Ways to Acquire
2. Engage
Each player's digital object includes unique content, ranging from their workout playlist to stats on performance. Content changes based on events, timing, or collecting more player vAtoms.
Other Content
3. Advertising Opportunity
Real-Time Instant Win
A player’s live performance can lead to instant wins for vatom holders. Brands can partner to offer point-related promotions or freebies.
Other Advertising Opportunities
Our team overdelivered on the original ask because we genuinely had a wonderful time concepting potential AR branded partnership examples. Ultimately delivering a fully stacked sales deck with examples for ticketing concerts, conferences, scavenger hunts, digital and physical collectibles and more.
The final result allowed BlockV to secure brand deals with: Cannes Lions, Doritos, the NBA, Ben & Jerrys, Tide and more.