OSCAR MAYER

RECLAIM THE LUNCH BREAK

CONCEPTING
experiential
ux
ui
ixd
prototyping
social
CONCEPTING
experiential
ux
ui
ixd
prototyping
social
CONCEPTING
experiential
ux
ui
ixd
prototyping
social
  
MY ROLE

Helped develop Strategy and Concept as a team. Identified personas and use case scenarios. Designed Vending Machine and interface for interactions and created Youtube Pre-roll video.

1
Problem
2
CONCEPT
3
EXPERIENTIAL
4
DIGITAL
5
SOCIAL/ADS
THE PROBLEM
9 out of 10 office workers don't leave their desk for lunch.
The notion of being constantly available while in the office has given lunch breaks the perception of being counterproductive.
Lunch, if eaten at all, has become “al desko”.
STRATEGY:  Reclaim the lunch break.
CONCEPT
Skip ________, Not Lunch.
TARGET
Those who don’t believe they have time to eat a proper lunch. Leading employees to fuel their bodies through a stream of snacking, fast food and delivery solutions.
THE LUNCH MACHINE
In order to win over convenience snackers and lunch skippers, we decided to hit them when they're most vulnerable.
DIGITAL INTERFACE
MY ROLE

Helped develop Strategy and Concept as a team. Identified personas and use case scenarios. Designed Vending Machine and UI for interactions. Created Youtube Pre-roll video ad.

TOOLS

Cinema-4D, After-Effects, Photoshop, Illustrator, Sketch, Principle, Keynote

TEAM

Creative Brand Manager: Jerry Garcia
Strategist: Melanie Thompson
Copywriter: Matt Klugman
Art Director: Sam Jolley
Art Director: John Worthington