OSCAR MAYER
RECLAIM THE LUNCH BREAK
CONCEPTING
experiential
ux
ui
ixd
prototyping
social
THE PROBLEM
9 out of 10 office workers don't leave their desk for lunch.
The notion of being constantly available while in the office has given lunch breaks the perception of being counterproductive.
Lunch, if eaten at all, has become “al desko”.
Strategy: Reclaim the lunch break.
CONCEPT
Skip ________, Not Lunch.
TARGET
Those who don’t believe they have time to eat a proper lunch. Leading employees to fuel their bodies through a stream of snacking, fast food and delivery solutions.
THE LUNCH MACHINE
In order to win over convenience snackers and lunch skippers, we decided to hit them when they're most vulnerable.
DIGITAL INTERFACE
LUNCH BREAK CHROME EXTENSION
The simple way to force encourage employees to take a break.
The simple way to force encourage employees to take a break.
YOUTUBE PRE-ROLL
click for 30s animation.
click for 30s animation.
MY ROLE
Helped develop Strategy and Concept as a team. Identified personas and use case scenarios. Designed Vending Machine and UI for interactions. Created Youtube Pre-roll video ad.
TOOLS
Cinema-4D, After-Effects, Photoshop, Illustrator, Sketch, Principle, Keynote
TEAM
Creative Brand Manager: Jerry Garcia
Strategist: Melanie Thompson
Copywriter: Matt Klugman
Art Director: Sam Jolley
Art Director: John Worthington