Varius Solutions uses digital smart objects to create the ultimate digital and  physical engagement platform.

Digital smart objects, called vAtoms are built using blockchain technology and have the power to completely reinvent the way brands interact with consumers.

Varius partnered with DMI to develop a series of experiential events that showcase the power of their technology through Ticketing and Treasure Hunt campaigns. As well as a series of example work showcasing the Collectible experience between user and product engagement.

HOW IT WORKS

COLLECTIBLE EXPERIENCE - PHYSICAL
LUXURY BRAND ITEM
Enhance the experience of purchasing and owning a high-value product or service by incentivizing customers with rewards and driving long-term engagement.
1- FIND & ACQUIRE
IN-STORE PURCHASE
Owners can scan an item’s certificate of authenticity to claim new product vAtom.
The digital object will show additional product details, warranty information, and allow users to chat directly with customer service.

Other Ways to Acquire
- Email link after online purchase or pre order.
- Trade or exchange in marketplace
- Limited release announcements via brand communications or advertising
2- ENGAGE
DIGITAL CLOSET
View all designer collections in one place and unlock exclusive access to new products and special events based on closet items.
Share closet with others and see publicly shared closets nearby.

EXCLUSIVE CONTENT
- View designer's notes, sketches, and product inspiration.
- Behind the scenes info and sneak peeks to new products and more
3- PARTNERSHIP OPPORTUNITY
FASHION WEEK SWAG BAG
Fashionistas who own designer vAtoms and attend brands runway or private shows can receive VIP vAtom Swag Bag with branded gifts sponsored by advertisers or partners.
Items can be redeemed or sent to friends to increase brand reach.

Other Advertising Opportunities
- Custom vAtoms tied to consumer spending or engagement.
- Content sponsorship or co-promotion
1- FIND & ACQUIRE
IN-STORE PURCHASE
Owners can scan an item’s certificate of authenticity to claim new product vAtom. The digital object will show additional product details, warranty information, and allow users to chat directly with customer service.
OTHER WAYS TO ACQUIRE 
- Email link after online purchase or pre order.
- Trade or exchange in marketplace
- Limited release announcements via brand communications or advertising
2- ENGAGE
DIGITAL CLOSET
View all designer collections in one place and unlock exclusive access to new products and special events based on closet items.
Share closet with others and see publicly shared closets nearby.
EXCLUSIVE CONTENT
- View designer's notes, sketches, and product inspiration.
- Behind the scenes info and sneak peeks to new products and more
3- PARTNERSHIP OPPORTUNITY
FASION WEEK SWAG BAGS
Fashionistas who own designer vAtoms and attend brands runway or private shows can receive VIP vAtom Swag Bag with branded gifts sponsored by advertisers or partners.
Items can be redeemed or sent to friends to increase brand reach.
OTHER ADVERTISING OPPORTUNITIES
- Custom vAtoms tied to consumer spending or engagement.
- Content sponsorship or co-promotion
COLLECTIBLE EXPERIENCE - DIGITAL
NBA GAMIFICATION
Deepen relationships between brand and fan base through gamification, content engagement and product discounts.
1- FIND & ACQUIRE
SOCIAL POST
Discover vAtoms via trending #HashTag’s or player’s posts on social media announcing he's dropped collectibles during pre-season.

OTHER WAYS TO ACQUIRE
- Streaming video or commercial
- Shared or traded from a friend
- Audio Recognition
- Banner Ads, Email
2- ENGAGE
UNIQUE CONTENT
Each player's digital object includes unique content, ranging from their workout playlist to stats on performance. Content changes based on events, timing or collecting more player vAtoms.

OTHER CONTENT
- Interviews and podcasts
- BTS, pre-season and team content
- Chat room for users who have player’s vAtom
3- ADVERTISING OPPORTUNITY
REAL TIME INSTANT WIN
A player’s live performance can lead to instant wins for vatom holders. Brands can partner to offer point related promotions or freebies.

OTHER ADVERTISING OPPS
- Custom digital objects tied to campaign experience
- Content sponsorship or co-promotion digital objects
1- FIND & ACQUIRE
SOCIAL POST
Discover vAtoms via trending #HashTag’s or player’s posts on social media announcing he's dropped collectibles during pre-season.
OTHER WAYS TO ACQUIRE 
- Streaming video or commercial
- Shared or traded from a friend
- Audio Recognition
- Banner Ads, Email
2- ENGAGE
UNIQUE CONTENT
Each player's digital object includes unique content, ranging from their workout playlist to stats on performance. Content changes based on events, timing or collecting more player vAtoms.
OTHER CONTENT
- Interviews and podcasts
- BTS, pre-season and team content
- Chat room for users who have player’s vAtom
3- ADVERTISING OPPORTUNITY
REAL TIME INSTANT WIN
A player’s live performance can lead to instant wins for vatom holders. Brands can partner to offer point related promotions or freebies.
OTHER ADVERTISING OPPORTUNITIES
- Custom digital objects tied to campaign experience
- Content sponsorship or co-promotion digital objects