Vatomic x DJ Sasha

LNOE SUNSET CRUISE

CONCEPTING
experiential
social
ux
ui
ixd
prototyping
Transforming the ticket experience
BEYOND THE TICKET
We partnered with vAtomic and DJ Sasha to provide fans at Ultra Music Festival with the ultimate boat party experience by transforming a digital ticket into an exclusive engagement platform. We drew hype to the event by creating a virtual ticket hunt that allowed fans to win access to the LNOE Sunset Cruise party and included an exclusive contest for attendees to win a free trip to Ibiza.
THE TICKET PASSPORT
Attendees were sent a digital Sunset Cruise Passport including boarding ticket, boat party details, a live chatroom and teaser instructions on how to participate in the Last Night on Earth challenge.
THE HUNT WINNER
Our first virtual scavenger hunt was a huge success and provided one of DJ Sasha's ultimate fans with an unforgettable experience on her Birthday!
THE TICKET HUNT : LONDON
We announced the The Hunt via Twitter & Facebook right as the virtual ticket went live in Trafalgar Square, London.
THE WINNING VATOM
The first fan to claim the 3D vAtom in Trafalgar Square received the winning invitation to DJ Sasha's private rehearsal for his Refracted Live Tour.
THE HUNT WINNER
Our first virtual scavenger hunt was a huge success and provided one of DJ Sasha's ultimate fans with an unforgettable experience on her Birthday!
MY ROLE

Concepting idea, creating user flow, designing web pages, social ads, background animation, 3D virtual vAtom, and designing/developing winning ticket on webflow.

TOOLS

Webflow, Sketch,  Cinema-4D, Photoshop,  After-Effects

TEAM

Copywriter: Carly Jeansonne