Varius x DJ Sasha

LAST NIGHT ON EARTH SUNSET CRUISE

CONCEPTING
experiential
social
ux
ui
ixd
prototyping
Transforming the ticket experience
We partnered with Varius Solutions to bring DJ Sasha fans the ultimate concert experience during Ultra Music Festival 2018. Attendee's received a digital vAtom ticket (via an app) that included: concert info, a live chatroom with fellow party goer's, exclusive music access, merchandise and a chance to win a trip to Ibiza for one lucky winner and a friend.

DIGITAL VATOM TICKET

video opener
Intro cards

TICKETS INCLUDED

Digital Ticket
An animated ticket with event details, and future event info was provided in each attendees digital wallet.
Tribe Talk
A live chat room where guests can chat with each other and form connections before the concert.
Last Night on Earth Contest
To play off of the LNOE concert we asked fans what they would do on their last night on earth. The exclusive contest was only accessible to fans with a digital vAtom ticket and the winner won a trip to see DJ Sasha live at Ibiza.
Answers were live streamed on flat screens spread throughout the cruise ship. Along with posters and coasters that allowed attendee's to scan a QR code and download the vAtomic app and participate in the contest.
TICKET HUNT GIVEAWAY
Our first ticket scavenger hunt for DJ Sasha went so well we decided to try it again on a larger scale.
Ticket Drop
We announced the ticket hunt via Facebook and Twitter and dropped the virtual AR tickets throughout different locations in Miami and near the Ultra Music Festival event.
ENGAGEMEMT
The ticket hunt was a huge success. Fans ran all over Miami trying to download the app to find the AR tickets and #TheHunt instagram stories were captured by several Ibiza attendees.
REACAP
Overall the event went great and we gave people an unforgettable experience and gained a huge amount of engagement. Watch this video recap to see everything live. (pro tip- turn down sound -__-)