Lead UX Designer on a full redesign of the Hershey park app. I designed the park's new HPGO band experience from end to end.
Full app redesign and new wearable band integration.
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I go deep into the weeds to understand a problem at its core. I design, prototype, and test out creative solutions that not only enhance the user experience but exceed business goals.
I began my career in advertising and spent a few years honing my creative storytelling craft before transitioning in-house to work on a larger UX team. Today, I'm a Senior Product Designer at PenFed, currently helping to build and maintain a design system that enables better, more efficient collaboration between designers, content authors, engineers, and QA.
I'm an avid walker and credit my creative sanity to fresh air and a clear perspective. Outside of design, you can find me at my local hot yoga or pilates studio, wandering the streets of SF, or cruising on my favorite Arbor sustainable skateboard. (Probably, most likely, falling down some baby hill... I'm still getting used to these San Francisco streets.)
This past year I've fallen in love with breathwork and energy healing and am excited to see how my practice will unfold through my work and daily activities.