MADMOMS

A Movement Empowering Creative Ad Moms

ux
ui
IA
CONCEPTING
prototyping
WEBDEV
Currently working with the 4A's to bring MadMoms to life under their Glass Ladder Program! ūü§ď
  
MY ROLE

Interviewed individuals in the industry and helped develop strategy and concept.
Creative- Developed entire website, the UI and UX of site overview, coded first round on Github and prototyped renditions on invision and principle.

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Problem
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CASE STUDY
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WEBSITE
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#bossmom
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PROCESS
THE PROBLEM:
Only 11% of Creative Directors are women
It's no secret the creative department of ad agencies doesn't foster a very mom-friendly environment.
THE MISSION
Increase the percentage of female Creative Directors by increasing the percentage of women who return to advertising after having kids.

+JOIN THE MOVEMENT
Users can click to join the movement and choose between individual or agency sign up forms.

AGENCY SPOTLIGHT
A database to help moms find agencies that fit their needs. Type an agency's name into the search box to discover its mom- friendly policies, benefits, and programs.

Mentorship Program
MoMents was initially created as a support system for moms looking to get back into the advertising game, but isn't exclusive to just moms. Anyone is encouraged to join.

COMMUNITY PAGE
A forum with specific mom related topics where moms can ask questions, share advice, and discuss relevant topics.

PROCESS
MY ROLE

Researched/Interviewed, Concepting, User-Flows, Wireframing, UX, UI, Prototyping.

TOOLS

Sketch, Photoshop, Illustrator, Principle, Keynote, HTML5, CSS3 (GitHub Prototype)

TEAM

Copywriter: Caroline Gallalee
Art Director: Jessie Kemmerling