MADMOMS

A Movement Empowering Creative Ad Moms

ux
ui
IA
CONCEPTING
prototyping
WEBDEV
Currently working with the 4A's to bring MadMoms to life under their Glass Ladder Program! 🤓
  
MY ROLE

Interviewed individuals in the industry and helped develop strategy and concept.
Creative- Developed entire website, the UI and UX of site overview, coded first round on Github and prototyped renditions on invision and principle.

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Problem
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CASE STUDY
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WEBSITE
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#bossmom
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PROCESS
THE PROBLEM:
Only 11% of Creative Directors are women
It's no secret the creative department of ad agencies doesn't foster a very mom-friendly environment.
THE MISSION
Increase the percentage of female Creative Directors by increasing the percentage of women who return to advertising after having kids.

+JOIN THE MOVEMENT
Users can click to join the movement and choose between individual or agency sign up forms.

AGENCY SPOTLIGHT
A database to help moms find agencies that fit their needs. Type an agency's name into the search box to discover its mom- friendly policies, benefits, and programs.

Mentorship Program
MoMents was initially created as a support system for moms looking to get back into the advertising game, but isn't exclusive to just moms. Anyone is encouraged to join.

COMMUNITY PAGE
A forum with specific mom related topics where moms can ask questions, share advice, and discuss relevant topics.

PROCESS
MY ROLE

Researched/Interviewed, Concepting, User-Flows, Wireframing, UX, UI, Prototyping.

TOOLS

Sketch, Photoshop, Illustrator, Principle, Keynote, HTML5, CSS3 (GitHub Prototype)

TEAM

Copywriter: Caroline Gallalee
Art Director: Jessie Kemmerling